Feedback loops

When making a decision aim to understand the metric and consequence you’re optimizing for. Design an experiment to see whether you’re moving closer to or farther away from the desired outcome.

Be cautious of perceived versus actual feedback. I’ve found the difference to be pain. Actual feedback leads to some kind of pain or confusion while perceived feedback leads to a good feeling.

For example, if you ask probing questions during a user interview you’ll make yourself feel good about what you’re building.

On the other hand, if the user tells you the thing you’re building is useless it’s more likely to hurt your feelings but it’s actual feedback.

When creating feedback loops pay attention to the things that hurt or don’t make sense. Dive deep to understand and it’s likely to lead to some kind of useful insight.

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