Most time spent in the creative process is actually spent in the discovery phase.
When we chase new objects, people, and experiences we hope to discover something new. An insight that will propel us forward.
The difficulty is most of the time spent chasing something new is wasted. In theory, the 1% where we actually make a discovery worthwhile makes up for all the failed attempts.
When chasing shiny objects be mindful of the time being wasted.
Use focus to hedge against wasting time.